Interview With the CEO of the Pizza Perfume Company

Yesterday, news hit that pizza perfume was released into the wild. I was wondering what would drive Demeter to finally create the scent we’ve been waiting for. The one scent that’s worth wafting into my nostrils. 

I emailed the CEO of Demeter, Mark Crames. He got back to me that same day and apologized for not responding earlier. Since he’s a CEO I’ll let it pass. 

So what inspired the pizza perfume? According to Crames, they’re not the first. If you remember your pizza history you’ll recall that Pizza Hut was the trail blazer in the pizza perfume field. This was back in 2012 and it all started with a joke Facebook post about pizza hut cologne. 

What was once a joke transformed into 100 limited editions bottles of pizza perfume.

Crames explained the inspiration, saying, “Pizza Hut in Canada did a very short run limited edition, and the positive reception is what sparked our decision to give it a try.  The positive reception of the Pizza Hut project made me think people might be ready to wear a well done savory scent.”

But they weren’t aiming to mimic a Brooklyn pizzeria or bottle the scent of Naples. When asked if the scent was reminiscent of a specific slice Crames said, “I did not have a specific target in mind, but more a generic fresh, hot pizza smell.”

I’m hoping for an evolution of pizza scents. “Brooklyn Bombshell” scent would be nice. Not to mention smelling like a “Pizzaiolo,” or a “Deep Dish Diva”

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Introducing Pizza Perfume to Spray Onto Your loved Ones

Are you happy? Are you finally satisfied? The stink of pizza has been bottled and is ready to spray onto you or your significant other. Luckily, the NY Daily News is on it.

It looks like a bottle was sent to their office where they spent the better part of the day spraying and smelling each other. Reviews range from “great if you want to smell like garlic” to smells of “cold, leftover pizza.”

You can buy the pizza perfume on Demeter’s website. But why? I supposed you’d want to smell like pizza when:

  • You’re on a first date at your favorite pizza parlor and you want to mask the scent of your nervousness. 
  • You’re inside a pizza sleeping bag, but want it to smell like an old pizza cave.
  • You’re going to a Pizza Underground concert.
  • You’re reading your favorite pizza blog.

I’ve reached out to the CEO for more of a comment on this. Let’s hope he gets back to me.