Diving Into Pizza Cono, A Pizza Cone Place Pittsburgh

image

A while ago this whole “pizza cone” madness blew up. Pittsburghers were foaming at the mouths to get their jaws around this strange contraption. Was it more than pizza? Or closer to an ice cream cone? Can you fill this with chocolate? Can you use a straw to slurp out the cheese, sauce, and meats?

I was lucky enough to get in touch with the owner of Pizza Cono, Mike. Mike has spent a large majority of his life in Pittsburgh. He worked his way through Pitt University by, you guessed it, working at pizza places. He’s no stranger to the concept of pizza, but he is responsible for bringing this strange concept to Pittsburgh.

Mike was inspired during a trip in Europe. He was always on the lookout for “zany things” when he saw some folks strolling through the streets of Italy holding a pizza cone in one hand, happier than ever. He thought he should bring that cone-shaped happiness to the United States.

image

Look how happy I am.

To his knowledge, you won’t find a pizza cone shop anywhere in the United States. I’ve yet to do my research, but this is the first i’ve heard of a building where you can walk in, hand someone $3.75 and leave with a pizza cone.

“Pizza cone is meant to be an on-the-go experience,” Mike told me. He wants people to stop into his shop, get a shot of espresso from his espresso machine, grab a pizza cone, and continue on their way. This isn’t a pizzeria, but a quick place to stop for lunch on the go. Or the perfect cafe to visit en route to work. Ideal for the student on the way home from class, or the young lover who wants to surprise their significant other with a bouquet of pizza.

image

Mike invited me into his pizza cono shop to show me how a pizza cone is made. The process is mostly the same–they make dough, they let the dough rise, and they even keep it in the same white, plastic dough trays I’ve used in my pizza making days. But then that’s where your traditional pizza making experience ends.

The pizza cone process is more mechanical. A side-effect of machinery rising up? Probably. The only part of pizza cone creation that involves a human is the stuffing of the dough into a hole (which is filled with a cone to achieve that cone shape), and filling the pizza cone with toppings. The cooking of the cone is done with a carousel that rotates in-and-out of heated sections until the cheese is melted and the cone is a tad crispy.

Seven minutes later you’re presented with a pizza cone.

image

He’s still working on perfecting the pizza cone. The ingredients aren’t the warmest at the bottom, so he’s warming up the sauce before layering the ingredients. 

The top of the cone is crispy, but further down, the dough has a lot more give. Which results in a mushy cone. In this way, it mimics a slice of pizza almost perfectly. The cone was much less messier than I thought it would be. 

And for those of you that dab the grease off your pizza, you’ll sleep easy knowing there’s almost no grease to be found here. It’s a tidy cone that somehow stays contained within the funnel. No flakiness and a thin layer of aluminum foil keeps your hands clean.

Pizza Cono has limited day-time hours at the time I clicked publish. You can find it on the corner of Forbes and Murray in Squirrel Hill. By all those other pizza places.

I’ll have more info about pizza cone in the coming days. Stay tuned for videos of a pizza cone being created, interviews, photos, and a more detailed review!

If you’d like to sign up for my pizza newsletter you can do that right here.

Pizza Cone Update

I just received a phone call from the owner of the Pizza Cono place opening up in Squirrel Hill. 

I’ll be stopping by their place Thursday afternoon to sample some of their cones, interview the owners, and figure out what exactly is going on here. It sounds like the grand opening is coming this Saturday, but that could always change.

The owner, Mike, seemed very excited and said that “people love the cone,” but I suppose I’ll be the judge of that.

Interview With a Pizza Cone Distributor

image

Yesterday, my story about a possible pizza cone restaurant opening up in Pittsburgh blew up larger than a dough ball injected with too much yeast. You may have even read about it on the Post-Gazette’s food blog.

There isn’t much new information about the pizza cone concept, but I do have a brief interview with a pizza cone technology distributor. I actually got a contact from this company, Husmak, a few months ago in my Tumblr inbox. I disregarded it, thinking the pizza cone would never be in my grasp. How wrong I was.

I reached out to my contact at Husmak and asked him a few questions. 

How long has Husmak been making pizza cone technology? Where did it originate?
We are manufacturer of food processing equipments for 3 decades. We have been producing Pizza cone equipments since year 2005. Pizza cone was introduced in Italy in  2000.
What can you put in a pizza cone? How is it different than regular ol’ pizza? Is it made for the on-the-go pizza experience?
Pizza cone is just like a regular pizza in terms of recipe.
You may create any type of recipe such as veg, non veg, sea etc..
Is this mainly popular in Italy? 
Pizza cone is popular every where in the world. Even in the Philippines you can find  restaurants of pizza cones.
So what’s the major difference? Is it like Neapolitan pizza in cone form?
The only difference is, regular pizza has much of dough so you have much feelings of dough. Whereas, pizza cone has very thin layer of dough and that makes pizza cone tastier. Pizza cone makes the ingredients feel abundant.

There ya go.  I’ve sent a few more questions, but this should whet your appetite. I’m very interested in tasting one of these, especially if the ingredients are made more abundant. 

With a thinner crust, an abundance of ingredients, and a good grip, it seems like the ideal pizza experience for the traveler. Many times I’ve walked down sidewalks trying to eat a fresh slice out of a pizza box I just purchased from Mineo’s. I’m sure I looked like a meager dog trying to get that hunk of meat out from a dumpster. 

Pathetic but lovable.

This pizza cone contraption will surely solve that problem. And never again will we have to look like pizza eating fools in Squirrel Hill.

Also, I’ve started a pizza newsletter. If you’d like to sign up, click the newsletter icon in the upper right! I’ll send pizza news sent right to your inbox! If the icon isn’t working, click the link for pizza newsletter stuff.

Pizza Cono Cone Shop Coming to Pittsburgh?

In Squirrel Hill there’s finally pizza innovation. This is an area so saturated with pizza places it’s impossible to walk a block without accidentally swallowing a slice. And now innovation in pizza eating

They said it couldn’t be done. That pizza would always be triangular. Or rectangular. That you had to go vertical if you wanted to change the pizza game. “You can always build up” they said. But don’t tell that to Pizza Cono.

The other day I got this distress call from andreadisaster

“Pizza not flat anymore…” is their motto. Everyone is baffled by this. 

Pizza at its core is flat. We all know that. It’s a disc that you toss in the air. It’s what pizzaiolo’s do in Naples 24/7. It’s how they power their city. 

But Pizza Cono is bringing the pizza cone craze to Pittsburgh.  But where did the pizza cono craze start? Why Pittsburgh? Why now?

I’m still trying to solve that pizza cone mystery. In the mean time, I’ve reached out to a distributor of pizza cone technology with a few questions. The company is Husmak and they want pizza to be a cone.

I sent Husmask an email hoping they could tell me they’re expanding into the United States from Europe. This is their response:

Dear Sir,
Thanking for your email about Pizza Cone concept.
To your knowledge, yes we have several equipments sold to US.
But we cannot say if opening in Pittsburgh is our equipments.
Anyway, you can write me email and will be glad to reply.
Your faithfully
Abbas Najar
customer rep.
I’ve sent them a few more questions about this concept, I hope to hear back from them soon.
In the mean time, begin the pizza cone fantasy.