Well. There's my badge. Right now it's in Vegas, gallivanting around on a neck that isn't mine. It's my dream to attend Pizza Expo and report on the finest pizza technologies, interview pizza innovators and document the Olympic Feats of pizza. While I couldn't make it this year, my dad was more than eager to take my place.
When he isn't investigating buffets for his rival blog, Buffet Eat With Me, he's rubbing elbows with pizza elite. In his first day he somehow managed to find the author of The Pizza Bible, Tony Gemignani!
That's my dad, Tom, on the left with pizza legend, Tony, on the right. Of all the hotel lobbies in all of Vegas, right? The press badge holds a mystic power to draw you to legends. It certainly seems to be working in this instance.
Amateur Pizza Journalist Tom Tallarico did send me some notes from his first pizza seminar. These are updates from "Finding Customer" with my comments in italics.
PIZZA EXPO SEMINAR:
Differentiation Be different than other pizza places. But how - ranch on the pizza? Hm.
What are you selling besides Pizza, No, Pizza is only a Tool. Sell community? Or pleasant memories?
Have a selling proposition
Sell the 2nd visit!!!!! "Here's a magnent, tell your kids I say hello." This works on my dad.
Focus within a 1-2 mile radius Great advice for city pizzerias!
Who are your customers; what are their expectations. Hungry people who expect pizza. Obviously.
If you know what customers expect & like, you'll know where to find them. Marketing basics, I love it.
Then train staff to appeal to them. A friendly staff is 99% of the reason I like a pizza place.
My dad sent over a shot from the expo floor. There's all sorts of ovens and machinery ready to woo pizzaiolos from across the globe.
And day 0 wouldn't be complete without running into another pizza celebrity: Scott Anthony. I met Scott when he coordinated Tony's Pizza Bible tour in Pittsburgh. He's an award winning pizza maker with an outstanding pizza place in Punxsutawney.
Stay tuned for more updates from Pizza Walk With Me at Pizza Expo!