Pizza Sleuthing - Clue’s to a “Hip” Vocelli’s Spin-Off?

Today I got a hot pizza tip from my pizza pal, Chad. He sent me this photo from a storefront in Downtown Pittsburgh:

V3 Pizza

Okay. Cool. We got a new pizza place opening up in Downtown Pittsburgh that’s eager to hire team members. Nothing wrong with supplying jobs! I love it. 

Nothing encourages a pizza culture like a new, original pizza entrepreneur opening up a restaurant service slices to the city.

But what is “V3 Pizza”? I did some Googling and found absolutely nothing.

Something was odd. There was no Facebook page, no social media, no website. Surely even an amateur pizza shop would have some web presence. Then I stumbled upon this trademark page for V3 Pizza

V3 Pizza Trademark

There wasn’t much information here, except for some lawyers, the fact that it’ll sell pizzas and the address of a holding company. The owner of the trademark is Ablak Holdings, LLC, located on South Bee street in Pittsburgh. 

And you know what else Ablak Holdings has trademarked? Vocelli’s. That’s how they got their start, actually. They do “brand management with style” which is something I can’t begin to comprehend.

But how is V3 and Vocelli’s connected? 

Vocelli’s Pizza Franchise support center is located on South Bee Street, the same place as the holding company and the same place that V3 is supposedly HQd according to the trademark page.

Other franchises owned by Ablak Holdings: Rock N’ Joe (which “Vocelli’s” purchased back in 2014) and Zafer Solutions, which doesn’t seem to have a web presence. 

All signs point to this being an experimental pizza brand for Vocelli’s.

So what is V3?

Outside of a pizza place, I don’t know what V3 Pizza is. It’s not unusual for a traditional pizza place to spinoff a brand as an experiment. Aiello’s did this with Pizza Sola before selling it off. 

So, heres my guess V3 Pizza:

  • Will sell slices.
  • May sell six packs as pizza places tend to do.
  • Takeout & delivery
  • Some artisan elements such as prosciutto. Really cashing in on the rise of decadents pizza.

I’ve reached out to Vocelli’s for a comment on this. Hopefully I’ll hear back from them soon.

Best Places to Stop for Pizza Along Open Streets PGH

Today is a day where cars are banned from a contiguous street in Pittsburgh. This frees the citizens to explore streets and role-play as someone who has survived an apocalypse. An era where cars have rusted into extinction, people barter by using hoagies, and everyone sleeps in the park. 

But as we take back the streets, today is a great day to enjoy some pizza. You can even enjoy the luxury of sitting in the street, cross legged, with a pizza box and a circle of friends in the middle of Penne Avenue!

Here’s some of the best places to stop along the Open Street PGH route to grab some pizza.

Bella Notte



Located in the Strip between 19th and 20th street, this is a grand place to get a pie. It’s a classic kind of pizza that will bring back memories of long summer days and late nights running recklessly through streets as a kid.

Pizza Parma


This is a bit greasier, sloppy pizza. But if you’ve made the trek downtown to 9th street from 40th street, this could be the kind of pizza to perk you up and restore those lost nutrients.

Stone Neapolitan Pizzeria



A bit beyond the end / start of Open Streets PGH is Stone. It’s an extraordinary pizzeria that sits on the cusp of Point Park. They can whip you up an authentic Italian pizza (with the fluffy dough and buffalo mozzarella) in just a few minutes. 



Have any suggestions? unfortunately many of these places don’t open until around noon. And who knows, maybe there will be other pizza surprises along the route! Enjoy your day on the streets!

Pittsburgh Pizza Update 5-12-2015: Mobile Pizzeria, Pizza Fest, and Pizza Meets Baseball

What a week it’s been in Pittsburgh Pizza news! As Pittsburgh begins to turn the heat up, pizza season is in full swing. Well, it’s less of a “swing” and more of “pizza season continues per usual.” 

Let’s get to the pizza news for this week.


Mobile Pizza Downtown


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I was interviewing a fellow pizza lover the other day and he expressed his sadness for the lack of mobile pizza units. He wondered where Pizza Boat had sailed off to (they’re at the Spirit Lodge, fyi) and why there was no other pizza unit to fill their void.

Well, as it turns out there’s the Wood Fired Flatbreads truck. They pop-up in downtown Pittsburgh, Squirrel Hill, and a few other places around the city. They seem a bit less cool than the Pizza Boat, but it looks like they do a great job of making you a pizza on a city sidewalk. 


PNC Park & Pizza


Last week I wrote up a list of the best pizza places to eat pizza if you’re going to a Pittsburgh Pirate’s game at PNC park. It’s a great list and I hope it’s of great use to you as you enjoy baseball in the city.

Well, I have more news on the PNC Pizza front. Have you heard of Pizza Logs? It’s not a combination of pizza and Lincoln Logs. It’s a rolled up pizza. That you can build a pizza house out of, I guess?

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There they are! They’re a new addition to the pizza landscape at PNC Park. Next time you’re at PNC Park, try out a Pizza Log and let me know what you think. They seem like something you’d want to eat at a baseball game.

Pizza Fest Fills Lawrenceville


I conducted a ton of interviews at Pizza Fest; I spoke with the owners of Spak and Pizza Parma. I interviewed pizza enthusiasts. I even spoke to the folks behind the Pizza Pinup competition! I’ll have videos and interviews with those folks coming this week, but I wanted to share some photos from the event.

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It was legit crazy. So glad it’s an event that exist in Pittsburgh.


Alright! That’s a wrap for this week’s Pittsburgh Pizza Update. I was going to talk about how Andrew W.K. added a new show/pizza party in Pittsburgh, but that’s already sold out. Rats. 

I’m working on some interviews, videos, and more which I’ll sprinkle into the website in the coming days. Tell your favorite message board! Tell a pizza shop! Or sign up for my pizza newsletter!